When I posted a picture of my newly launched beard oils on Instagram, an old friend of mine reacted immediately with a question: “What’s a beard oil for? Does it make them darn things softer?” That made me laugh but in essence she was exactly right: the purpose of a beard oil is to give one’s facial mane softness and manageability, as well as promote healthy skin and hair growth.

Beard oils are a relatively new phenomenon, or at least one that entered both the mainstream and handmade market fairly recently. The year of 2013 saw a huge spike in searches for beard oils, as beards grew in popularity yet again in the course of human history.

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